Alla 8 avsnitt i BBCs serie Formula For Success ute på nätet.

En användare inne på f1bbs forum gjorde mig uppmärksam på att BBSc serie Formula for Success som jag skrivit om tidigare finns att beskåda ute på nätet. Alla 8 avsnitt ligger ute på siten weoh.com som verkar vara någon slags youtube-klon. Vet inte om det är något som BBC är med på, eller om de släppt avsnitten, oavsett gäller det nog att titta så snart som möjligt..

Som allting som BBC gör är serien ganska bra. Tar för sig spelet bakom och pengarna inom cirkusen och lite annat smått och gott. Läs mer för hela listan med innehållsförteckning från programmets hemsida och direkt länk till varje avsnitt;

1 – Overview and Money. Formula One is a business whose product is entertainment wrapped up in the shape of cars that cost millions to produce, develop and race.It has an estimated turnover of $4bn, employs 50,000 people in more than 30 countries and has a foothold in every major economy, from the billionaire playgrounds of Europe and the Middle East to the powerhouse economies of Asia. The first episode in the new BBC World series Formula For Success looks at the money behind Formula One. The programme explores how the sport grew into a multi-billion dollar business during the 1990s on the back of an expanding global television audience. Today, the annual budget for a top Formula One team can exceed $500m – a far cry from the late 1960s when the Lotus team won the world championship on a budget of just £220,000. Avsnitt 1 på weoh.

2 – Strategy and Leadership. The second programme in the Formula For Success series looks at great F1 leaders, comparing their vision and ethos with the great business leaders of our generation. The programme examines the strategies that have made the difference between success and failure. The team leader’s job is not to make the car go faster – the engineers do that. Instead, the boss has two main objectives. When a team is doing badly, he or she must be able to make the decisions that will revive its fortunes while continuing to attract the revenue streams it will need for that to happen. And when a team is doing well, they must ensure ongoing success by guarding against complacency. As they say in F1, to stand still is to go backwards. Avsnitt 2 på weoh.

3 – Sponsorship. The third programme in Formula For Success series looks at the world of sponsorship and branding – a world where, from trackside to every inch of the car and a drivers’ clothing, no opportunity is wasted. The more prominent that exposure is, the more money it costs. Without sponsorship, F1 could not exist. It funds a sport that is notoriously expensive to run. It is the oil that greases the wheels of F1. The more successful the team the more the sponsorship is worth. Back in 1968, F1 was the first sport to recognise the potential of sponsorship. And if the intervening 40 years have proved anything, it is that the sport’s ability to surprise and innovate in the search for new markets and new ways of exploiting branding will continue. Avsnitt 3 på weoh.

4 – Talent, recruiting and retaining. The drivers are the stars who steal the Formula One show, but a Grand Prix isn’t won by just one person. He or she is only ever as strong as the weakest link in his or her team. As in business, the key to success in F1 is people and good teams have talent at all levels of the organisation. And the ability to identify and attract young talent is an art that can not only save a business millions of pounds but also earn big money. A leading F1 team employs more than 500 people, ranging from those on the commercial side who raise the money to allow the engineers and scientists to conduct their research and development to the race team who try and convert this work into results on the winner’s podium. Avsnitt 4 på weoh.

5 – Technology. The modern Formula One car is the result of more than 100 years of technological development aimed at improving speed and safety. So it comes as no surprise that an F1 team’s facilities are some of the most technologically advanced in the world. Huge amounts of money are spent on developing ways to make cars go faster, using the latest technology and the best engineers from around the world. The third programme in the Formula For Success series examines the role of technology in both F1 and the business world, and shows how it can be used to gain an edge over the competition. In F1, technology is a crucial component, not just in making a car go faster, but in helping a team stay ahead of its competitors commercially as well. Avsnitt 5 på weoh.

6 – Teamwork. Formula One is a high-pressure, fast-turnaround environment where failure can not only cost millions of dollars but also compromise the safety of the drivers. To cope with these demands, F1 teams have become highly proficient organisations, combining individual talent with collective goals, adaptable yet innovative. In F1, teamwork exists on numerous levels – from the pit teams to the engineers in the factory; from the designers to the marketing staff. For these reasons, the F1 model has been used and adapted to fit business scenarios. What is applicable to F1 can be used to the benefit of business and other organisations. Avsnitt 6 på weoh.

7 – Globalisation. A testament to Formula One’s success is its growth over the last 40 years into a $4 billion a year international business. The engine of this growth over the last few years has been the same globalisation that has brought about such profound changes in the world economy. From the historic, established Grand Prix territories in Europe to the new emerging countries of the Far East, F1 has no boundaries other than simple economics. Programme seven of Formula for Success looks at what is behind F1’s globalisation – and where it will go next. As ever, F1 provides a microcosm – albeit an extreme one – of the way the world is, as well as the way it is changing. Avsnitt 7 på weoh.

8 – The Future. Where next for Formula One? Previous shows on Formula For Success series have covered areas such as finances, teamwork, brands and globalisation, as well as looking at how the business of the sport drives its success. The final show looks at the challenges it will face in the future. F1 continues to spread its wings. New countries, new markets and potentially new sponsors would indicate the sport is in rude health. But one of the sport’s mantras is always to guard against complacency, and that is exactly what F1’s power brokers are doing and they do face serious challenges in the coming years. While F1 is keen to retain its entertainment value, the main drive for change could be public perception and the growing concerns and awareness about green issues. Avsnitt 8 på weoh.

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