Bara en kort kort kommentar till det som redan lyfts upp här bland kommentarerna. Spanska storbanken (storbank? Finns såna kvar i dessa tider?) Santander har dels förlängt sitt sponsorkontrakt med McLaren, men också startat upp ett samarbete med Ferrari.
Det är ju lagom spännande. Mer spännande är ju vart Alonso tar vägen? Så här skriver Santander i ett pressmeddelande;
Santander and Ferrari seal a
Formula One alliance
■ The bank will sponsor the team for the next five years, with the Santander logo
appearing on the cars and drivers’ overalls
■ Santander Chairman Emilio Botín and Ferrari chief Luca di Montezemolo presented
the deal as “a new chapter in the history of Formula One”
Monza, Italy, 10th September, 2009 – Banco Santander and Ferrari, two of the most
prestigious brands in the world, sealed in Monza today an alliance for Santander to become
an official sponsor of the team for five years starting in 2010, with the Bank’s brand and logo
appearing prominently on the cars, the drivers’ overalls and other team member’s apparel.
Santander will also continue as title sponsor of three of the most important F1 Grand Prix,
Italy, United Kingdom and Germany – and will maintain a prominent position in Spain, Europe
and Brazil. This reinforces the Bank’s leading position in the key markets where it operates,
strengthening and boosting its brand internationally.
Banco Santander’s Chairman, Emilio Botín, and Ferrari’s Chairman, Luca di Montezemolo,
presented the deal as “a new chapter in the history of Formula One,” expressing confidence
that the partnership of both companies is good news for the millions of fans of this sport
around the world.
Santander, with more branches than any other international bank and among the top in the
world by profitability, shares with Ferrari, the team with the largest number of Formula One
titles, the values of dynamism, excellence, innovation and leadership, as well as the corporate
colour, red, a symbol of the perfect fit of both brands. During the presentation of the
agreement, Emilio Botín said: “I dare say that Santander is today in banking what Ferrari is in
Formula One: an irreplaceable pillar and a symbol of tradition, success and strength. Formula
One has turned red-hot.”
Luca di Montezemolo said that Ferrari and Santander are beginning a “very important and
long term cooperation” and that both companies share common values, such as “striving for
excellence, a passion for competition, and an international approach. These values will make
this a fruitful partnership, noteworthy around the world.”
During the presentation, Emilio Botin gave Luca di Montezemelo the “Santander Red Jacket”,
a symbol used by the Bank to show its appreciation of important sports figures. Only Pelé and
Bernie Ecclestone have received to date.